Samsung Galaxy S25 Series Launch
The overview
We were responsible for executing the highly complex, multi-channel global launch campaign for the Samsung Galaxy S25. With tight deadlines and high pressure, we produced over 500 individual assets in just five weeks, ensuring the highest quality and security standards were maintained throughout.
The campaign spanned TV, BVOD, cinema, digital, social, press, and OOH, across three key phases: Tease/Warm-up, Pre-order, and Launch. We successfully delivered all assets on time, achieving a seamless global launch and maintaining full security compliance to prevent any pre-launch leaks.
Despite the challenges, we delivered exceptional results, and the client and stakeholders were extremely satisfied with the final outcome.
Briefing from the client
Diving into the brief, the main points I pulled out were:
Prepare all necessary assets for the launch of the new Samsung Galaxy S25 series phones for Samsung UK and IE websites, including B2B, student, and all relevant pages across .com.
Present new product pages for the Samsung Galaxy S25, showcasing its features and benefits in a clear, compelling way.
Focus on driving incremental sales through the Samsung app.
Prepare a teaser page for the pre-launch phase, along with all assets required for the preorder and launch stages, and post-purchase follow-up.
Ensure that all assets align with the brand’s messaging and vision while maintaining consistency across all platforms.
Seamless Global Launch
We needed to build dedicated pages with offers tailored to different audience segments. This involved creating all the necessary deliverables for the launch, collaborating with a cross-departmental team to ensure everything was completed in record time.
We successfully achieved a seamless global product launch. Additionally, we maintained full security compliance throughout the process, preventing any pre-launch leaks and safeguarding the integrity of the campaign.Design and assets creation
Pre-Launch Tease: Exclusive Registration Offer Page
I designed the layout and assets for the tease page in preparation for the pre-launch phase. My work involved creating an engaging and visually appealing page that effectively captured the audience's attention and generated anticipation for the upcoming product release. I carefully considered the user experience, ensuring that the design was both intuitive and aligned with the campaign's overall messaging. This included the strategic placement of key elements such as the registration offer and teaser content, all crafted to encourage user interaction and drive interest in the product launch. The assets I produced were consistent with the brand's visual identity, ensuring a cohesive look and feel across all channels.
Collaborative Asset Creation: Leading a Team to Deliver 500+ Assets for the Samsung Launch
Over the course of three non-stop weeks, I led a team of designers while working closely with my manager and a talented group of project managers, developers, and publishers. Together, we successfully created and delivered over 500 assets, including product shots, key visuals, offers, buying pages, add-ons, accessories, and images for the Samsung app, among others. My role involved overseeing the creative direction, ensuring that all assets were aligned with the campaign’s objectives and met the highest quality standards. I also ensured seamless collaboration across departments to maintain a consistent and efficient workflow throughout the entire process.
Designing User-Friendly and Responsive Pages for the Product Launch
For the new launch, I designed bespoke components, blocks, and pages that effectively showcased the key features of the latest Samsung smartphones. This involved creating custom images and iconography to enhance visual storytelling and working closely with developers to ensure a seamless, user-friendly experience across all devices.
By prioritising responsive design, I ensured that the layouts adapted perfectly to desktop, tablet, and mobile views, providing a smooth and intuitive browsing experience. The combination of visually engaging elements and optimised usability helped drive customer engagement and ultimately translated into increased sales.
Driving App Sales: Creating 120+ Promotional Assets for a Successful Samsung Launch
This launch required a strong focus on app promotions, as Samsung aimed to increase sales through their app. I played a key role in this by creating over 120 images and promotional banners specifically designed for the Samsung app in the UK. These assets were strategically crafted to drive engagement and boost sales, contributing to one of Samsung's most successful launches. My work ensured that the visual elements were not only compelling but also aligned with the overall campaign objectives, helping to achieve a significant impact on app performance.