Expeience

I had the chance to work with well-known big brands (Samsung, Scania, Brother), as well as passionate startups and small businesses. I’ve worked with small, agile teams and larger development teams, as well as a freelancer. Depending on the team, resources and deliverables I’ve worn many hats over the years - holding titles like Graphic Designer, UI Designer, Digital Designer, Copywriter, Art-Director, Advertising Creative, Social Media Content Creator…

About me

I’m Andrea Molina

From Madrid, Spain, I have two dogs, and I still take analogue pictures. I draw, sometimes, and there was a time when I used to write some short poems. If I forget my headphones, I'll have to go back home, I can't survive a day without music. And probably I drink too much coffee.

As Don Draper said, "Make it simple, but significant." When you enjoy every single effort you make to finish your job, it means that you have passion for it. I enjoy my job, and I keep constantly learning and growing because there is always something you can improve. But without forgetting to find time for the little things, like a live music concert, a good conversation with friends, or a trip to a new shore, because the most beautiful colours are not in RGB, are in real sunrises.

Skills

Creativity. Communication. Typography. Adobe Creative Suite. Figma. Interactive media. Branding. Pitch presentations. Teamwork. Management. Digital Marketing. Copywriting. Editing. Photography. Brainstorming. Interpersonal skills. Spanish, English, Italian.

  • Working in a digital environment, I've developed a necessary understanding of how online content impacts the way customers find, think, and feel about brands. UI design, e-commerce, BAU... also, I've designed offline content a created visual concepts to communicate ideas and develop layouts and designs for advertisements, brochures, corporate reports, mockups, look books, social media images, and advertising campaigns.

  • I've developed bespoke content to engage with different audiences with powerful storytellings. It is an opportunity to add personality to your brand by creating unique content, led by creative and engaging copywriting. I have written ads for each type of project, thinking of the target, such as eye-catching headlines, body copies, emails, social posts, e-commerce webpages, case studies, leaflets, radio advertisements, banners and websites.

  • Ensure an efficient workflow with key internal stakeholders and departments. I have managed multiple projects at one time, with the skills to collaborate and communicate both within and across departments. And also, I have guaranteed and protected the design and brand guidelines, giving all the possible spots and ideas to improve it and make it shine.

  • The key is mixing creative, innovative content with promotion, events, email marketing, influencer marketing, website analytics, digital advertising and Social Media best practices. I have worked closely with social media managers by searching for trends and inspo, developing mood boards and thinking about new ideas for content to boost their engagement with their community. I've been part of photo shoutings, participated in influencer campaigns and produced visual content to be posted online.