Lefugu: El arte que llevas puesto
The overview
Lefugu is an alive, original and restless brand, designed by Alvaro Prieto, a Spanish artist and traveller who tired of all clothes being the same, he decided to capture his art in cotton. Fashion is art, and art is all that is endowed with creativity and frenzy, and a little crazy touch. That’s why LeFugu is the art you wear.
The art you can wear on.
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Designing the .com platform, including shooting and photo editing, the generation of fresh web pages and copy, email marketing, branding.
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Managing the Instagram account, posting and sharing Instagram Stories, generating captivating content, capturing and enhancing photos, pinpointing popular hashtags, and cultivating a dedicated followers community under the hashtag #Fugers. This also involves cross-promotion through collaborations and influencer campaigns.
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I took the lead in developing tag and packaging designs, carefully choosing color palettes, and crafting persuasive brand claims.
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Creating a Lookbook, Crafting Press Materials, and Curating Magazine Content.
Influencer campaign with @izhan_go
We had the opportunity to collaborate with Izhan who created a captivating video showcasing the Sahara Desert. As part of our partnership, Izhan hosted a giveaway of one of our exclusive t-shirts on his social media channels. This collaboration not only attracted a substantial increase in views to our e-commerce platform but also led to a significant boost in sales. Furthermore, Izhan's involvement helped grow our social media following, making it a win-win partnership that expanded our brand's reach and generated greater interest among our audience.
Tag and packaging creation
When we designed the labels and packaging for the Lefugu, we knew that traditional labels wouldn't suffice, as Lefugu is anything but an ordinary brand. We explored various design options but ultimately opted for curved and rounded lines, drawing inspiration from the animal that serves as the brand's namesake, the Japanese Fugu fish. These circular shapes in our design were carefully chosen to mirror the organic shape of the Fugu, resulting in a truly distinctive look that perfectly encapsulates the brand's unconventional and innovative essence, keeping its bold personality.
Todo comienza con una idea. Tal vez quieras comenzar un negocio o convertir un pasatiempo en algo más. O bien, es posible que tengas un proyecto creativo para compartir con el mundo. Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia.
Bespoke illustrations
And much more…
